Interac
Agency: SJR Canada
Role: Designer & Art Direction (Digital, Storyboarding, User Interface, Illustration)

🏆 Gold winner: Best B2B Campaign (From Dollar One)
2024 International Content Marketing Awards

Interac is a payment network in Canada that has grown to become an integral part of the country’s financial ecosystem. Interac facilitates electronic transactions between consumers, businesses, and financial institutions, as well as offering digital verification services. Interac required support and elevation of their brand across digital channels, social media, content creation and advertising campaigns.

Sporting Football Club
Agency: Belonwus (with Joseph Adesiyan, Jordan Belonwu, Solomon Osinloye & Dare Ogunnaike)
Role: Designer & Copywriter (Strategy, Visual Assets, Applications, Layouts)

Nigeria, one of the most diverse countries in Africa, is united by football, a beloved civic pastime. At the heart of this football-mad nation is Lagos, a city that never sleeps. Sporting Lagos Football Club was established with a mission to build a lasting community around football, one that endures for generations. The identity celebrates Lagos’ expressive energy through bold visuals, local language, and strong cultural references.

Bamboo
Agency: Belonwus (with Joseph Adesiyan, Jordan Belonwu, Solomon Osinloye & Dare Ogunnaike)
Role: Designer & Copywriter (Layouts, Applications, User Interface, Verbal Identity)

Bamboo is an investment platform that provides Africans with easy access to U.S. and local stocks and ETFs. The brand required a scalable visual system and refreshed identity to help make investing more accessible and rewarding.

Casava
Agency: Belonwus (with Joseph Adesiyan, Jordan Belonwu, Solomon Osinloye & Dare Ogunnaike)
Role: Designer (Art Direction, User Interface, Socials, Verbal Identity, Applications)

Casava employs a digital-first approach to insurance, making it affordable and valuable for its users. Bound by the belief that insurance shouldn't carry negative connotations, Casava commissioned an identity refresh to reflect its position as a brand that makes insurance an enjoyable experience.

Juice
Agency: Belonwus (with Joseph Adesiyan, Jordan Belonwu, Solomon Osinloye + Juice In-house team)
Role: Designer (User Interface, Iconography, Brand Consistency)

Juice is solving the problems Africans face with limitation on international spending using local bank cards. Juice’s 2-in-1 product allows consumers to shop freely on global e-commerce sites and provides a cross-border payment solution without spending limits.

To support this mission, the brand required visual alignment across its mobile experience, ensuring clarity, ease of use, and a cohesive look and feel.

Carrot
Agency: Belonwus (with Jordan Belonwu)
Role: User Interface Designer

Carrot provides a quick line of credit to businesses and individuals collateralized by assets like stocks, cash or crypto. Carrot sought to have their vibrant brand identity mirrored in a new website while maintaining a professional and user-friendly experience.

Onboardly
Role: Designer (Art Direction, Branding, User interface)

As a company that automates all IT provisioning and support for startups and emerging companies, Onboardly required an identity that reflects their ethos. The brief was straightforward and a bit challenging; Without changing the logo, design an identity that communicates ease in the most professional manner.

By magnifying the use of words, which are strong and efficient communication tools, the aim was to use them to convey the brand’s core message of simplicity and efficiency. With a bit of quirkiness to show the brand’s human side, words are positioned to mirror angles of the ‘points’ from the logo and are paired with a circle device to connote the abundance of resources converging in one space.

Mayowa Gabriel Oke-Famakinde

Mayowa Gabriel
Oke-Famakinde